Resume

OTK Network  / Director of Marketing & Creative Branding

OCT, 2021 - PRESENT, AUSTIN

Elevated the OTK brand across all content, marketing, and front-facing initiatives, contributing to a 280% increase in brand awareness over the last three years, solidifying OTK as a top media and entertainment brand.

  • Secure successful marketing campaigns for industry giants like Chipotle, Progressive, AT&T, GameFuel, Blizzard Activision, and Clash of Clans.

  • Formulate and manage high-performing marketing and creative teams, including hiring, training, and workflow development to foster a productive and collaborative environment. Oversee a team of over 15 talented individuals managing creative branding, social media, marketing relationships, and client tasks.

  • Supervise all marketing and branding efforts for OTK Media, its shows, events, and subsidiaries like the OTK Expo, OTK VGAs, and Steak & Eggs. 

  • Direct the performance of a team of creatives in crafting impactful brand experiences; additionally, play a pivotal role in creating, branding, and launching successful OTK subsidiaries, including Starforge Systems, MadMushroom, and Mythic Talent, which includes further provision of strategic advisory services to optimize branding and marketing strategies.

  • Streamline internal and external marketing materials production, guaranteeing brand consistency and maximizing effectiveness.

  • Conceptualize and carry out innovative marketing campaigns across advertising, public relations, social media, and events; these campaigns are responsible for driving significant brand engagement and growth.

  • Administer marketing budgets to achieve cost efficiency and maximize campaign ROI. 

    Key Accomplishments

    • Accountable for catapulting the OTK brand across content, marketing, and all public-facing initiatives, driving a 280% increase in brand awareness over three years; these efforts solidified the company as a leading force in the media and entertainment landscape.

    • Developed and executed data-driven marketing plans, including targeted promotional calendars and programs; these initiatives have resulted in a 10% improvement in website traffic for new content, events, and products.

    • Championed successful apparel and merchandise marketing for OTK; this entailed oversight of marketing and promotion strategy, ensuring consistent brand messaging and exceeding sales targets by 15% via strategic product launches and merchandise drops.

AOE Creative / Head Of Marketing & Co-Founder

NOV 2018 - OCT, 2021

Pioneered comprehensive marketing and social media campaigns for prestigious clients such as Activision Blizzard's OWL & CDL, LEGO Games, Paramount Plus & CBS Studios, Metal Umbrella, Sun Spear Games, Cloud9, Team Liquid, and Nerd Street Gamers.

  • Crafted comprehensive marketing strategies for impactful client campaigns; this included the development of a top-to-bottom marketing playbook for LEGO Games (2021 & 2022) and Metal Umbrella, Paramount Plus & CBS Studios “PLAYERS”.

  • Established brand strategy, voice, and tone frameworks for successful client campaigns.

  • Created and spurred the growth of a thriving marketing department; this included building and leading a high-performing marketing team of over 13 individuals, social media managers, marketing managers, and graphic designers.

  • Oversaw branding, social media, and marketing relationships and tasks for various clients including LEGO Games, SypherPk's Metal Umbrella, and Blizzard Activiation’s Call of Duty League & Overwatch League.

  • Secured significant client contracts and investments through strategic initiatives; this involved developing persuasive B2B documents and pitch decks, contributing to securing over $3.5 million in client contracts for the agency and playing an instrumental role in securing over $500,000 of investment from aXiomaticGaming [Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh, Earvin "Magic" Johnson, DISNEY, Declaration Capital] and Team Liquid CEO, Victor Goossen.

OpTic Gaming & Houston Outlaws / Senior Digital Marketing Manager

DEC 2017 - NOV 2018,  DALLAS

Led digital marketing campaigns for OpTic Gaming, the Houston Outlaws, and Third Label, which included developing strategic plans, optimizing content, and delivering impactful campaigns across various platforms and channels.

  • Headed a high-performing digital marketing team consisting of a Web Developer, Data Analyst, and three Social Media Coordinators, supervising daily activities and ensuring alignment with project goals and objectives.

  • Architected a game-changing 2018 Instagram strategy for OpTic Gaming, resulting in a 25% follower surge and an impressive 2.0%+ engagement rating.

  • Identified and signed a breakout Fortnite content creator for OpTic Gaming when he had 130K YouTube subscribers; he amassed an impressive 1.5 million subscribers and generated over 60 million video views, significantly boosting brand awareness and engagement.

Denial Esports / Digital Marketing Manager

MAY 2016 - SEPT 2017, REMOTE

  • Motivated employees, resolved conflicts, managed media, worked with creative services, and made PR decisions for the brand.

  • Liaised between teams, players, streamers, partners, and management to ensure brand consistency and practice promotional growth for all parties involved.

  • Performed administrative tasks related to marketing activities, such as maintaining and updating marketing databases and contact lists.

  • Organized and maintained marketing materials, including photos, videos, and promotional items.

  • Developed and sent out email marketing campaigns to keep fans informed about upcoming games, promotions, and team news.

  • Tracked and analyzed email campaign performance to improve open rates, click-through rates, and overall engagement.

Flash Point Esports / Junior Marketing Manager

MAY 2015 - MAY 2016, REMOTE

  • Assisted in the development and execution of marketing campaigns to promote team events, merchandise, and ticket sales.

  • Monitored and reported campaign performance, using data to refine strategies and improve results.

  • Developed engaging content for various marketing channels, including social media, team website, blogs, and email newsletters.

  • Collaborated with the design team to produce promotional materials, such as posters, flyers, and digital graphics.

  • Assisted in planning and organizing marketing events, such as game-day activities, fan meet-and-greets, and community outreach programs.

  • Managed event logistics, including venue setup, promotional giveaways, and coordination with vendors and sponsors.