What is a Brand?

An individual's perception of a brand is based on their emotions and gut feelings towards a product, service, or company, rather than being dictated solely by companies or marketing efforts. Despite companies' efforts to influence brand image, it is ultimately each person's own experiences and interpretations that shape their understanding of a brand. Brands connect with specific target audiences and may only resonate with some people.

Social Media

Social media is a powerful tool for engaging with your audience, similar to how a hammer helps build or a car facilitates transportation. While not the sole factor in brand success, social media can be a valuable asset when used strategically. Utilize social media platforms like a skilled communicator, crafting an authentic narrative that resonates with your intended audience. Prioritize your message and then choose the best communication channels to share it while staying true to your brand identity.

Success & Failure

Success and failure are interconnected; one often leads to the other. Outcomes are relative, and their meaning can evolve with new information and perspectives. You learn in both situations how you choose to act after is what matters.